My Story

My career spans over 40 years working on the worlds iconic entertainment shows. Starting as an audio trainee on the “Muppet Show” and now as Executive Producer and Director of “Asia’s Got Talent,” the largest most successful pan regional iteration of this classic format. Working throughout the world I create content, host workshops for major broadcasters and advise on creativity, business and production issues. As head of Light Entertainment and International Formats at the BBC, I was responsible for the international roll out of the “Weakest link,” and production of all domestic entertainment.

Most recently I've been consulting and developing new ideas like “Sadeem.com” a large digital first project in the middle east, a big new talent show in Egypt and the development of a new eSports reality format in Asia. I was one of the founders of the “Entertainment Master Class” which evolved into one of the premier international executive education organisations for the TV industry and am a visiting lecturer at the University of Creative Arts in the UK

IT WASN'T ALWAYS EASY

 

I wanted to be in TV since I was 6 years old, the day I walked into the Elstree film studios children's christmas party. My father was an art director, he died before I was born, but as I stared at the lights the fire was lit I wanted to do nothing else. I was told by my careers teacher to study something sensible like electronics. I enrolled in Physics and Music at Surrey Uni, but never finished the course, taking up a foot in the door trainee position at ATV. At Central TV i applied to the directors training course, after a secondment to news directing. I didn't get on, it was devastating, but I had done well on my secondment and some very senior directors and producers took up my cause, I got an interview and never looked back!